Space Between - MasseyJennifer Whitty
Finalist: Green Gold

Green Sleeves 

Fashion is the second most polluting industry after oil. But according to Cradle to Cradle thinking pollution is not the problem; it is the way that we have designed that is the problem!

Space Between is a new green business model for fashion design at Massey University’s College of Creative Arts which tackles these issues by using design thinking and leadership to find ways to bring about positive change in the fashion industry.

Space Between aims to design out textile waste by using redundant corporate clothing (and other waste material) and design in closed-loop solutions to eliminate the creation of waste through products, services, education and research.

One solution is a limited edition upcycled clothing collection (ultimately made on demand) the Fundamentals range, designed by Massey fashion researchers and made by EarthLink, a not for profit organisation opening the door to employment for many people with health and social barriers.

Project leader Jennifer Whitty wanted to develop a platform that enables “cross sector collaboration - as the tertiary sector, private and not-for profit work together to develop a new kind of sustainable fashion system that can create value for people, planet and profit”.

Learn more: http://www.spacebetween.ac.nz
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