- Finalists 2014 Supporting Gold

Lower Hutt label printing firm Label and Litho celebrates half a century in business this year. It's still family owned and run - MD Camilla Welch is proudly second generation. She says the secret of L&L's success is not taking anything for granted.

"There's a lot of label printing companies out there so we have to make sure we stand out. L&L is committed to continuous improvement and we challenge ourselves constantly by asking "'how can we do it better?'"

One way is to stay ahead of the game. Back in 2008 L&L recognised that adding digital print technology would complement it’s existing conventional printing presses. Digital is more cost-effective for short runs, and there is less waste to go to landfill. Adding digital technology is the perfect partner to ensure cost effective printing regardless of run size.

That same year, L&L became the first label printing company in NZ to achieve Enviro-Mark Gold Certification.
L&L now has more digital press capacity than any other label printer in New Zealand, and supplies quality labels to food, beverage and pharmaceutical companies all over New Zealand and overseas. "In fact, only about 10% of our turnover comes from within the Wellington region," Camilla says.

And being a family business means looking after the staff, which is borne out by the high staff retention rate - of the 45 currently working for L&L, a third have been with the company for more than 15 years, with one recently clocking up 30!

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