FarmIQ SystemMark Johnstone FarmIQ

Finalists - Discovering Gold

Very Clever Farming
FarmIQ has brought together Wellington IT capability and agribusiness expertise to develop a software system that delivers high-quality meats to export markets, and better profitability for farmers.

The FarmIQ System is cloud-based farm management software that integrates information about paddocks, animals and feed. Farmers can work with an app offline and with a range of data capture devices, data suppliers and third-party specialist software. They can follow an individual animal’s performance from birth to carcass - a hugely significant development for New Zealand’s red meat industry.

As CIO Mark Johnstone tell us: "The FarmIQ System gives farmers smart information technology that they can use to efficiently produce consistently high-quality meat and meet compliance requirements. It also brings the farmer and their farm management to the centre of the farm software scene.”

The New Zealand Institute of Economic Research estimated in 2009 that achieving the overall FarmIQ vision would grow New Zealand's GDP by an additional $1.1b by late 2017 – and an additional $8.8b by 2025.

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